The blue Smartie
October 6th 2010 09:28
The British firm Rowntree's has been producing Smarties under various guises since 1882. The small, multicoloured, candy-covered chocolates have fed dozens of happy generations of children. If anything didn't need fixing, it was Smarties.
But it worked.
The blue Smartie not only joined the Smartie family, it stood out as a bold, bright, new presence. It promoted Smarties in ways the older, more established colours could not.
Suddenly everyone was looking for them.
I have been fascinated by this story for many years, and I have long believed there is a profound message for life in it somwehere.
Now I have written the story and posted it here for one reason and one reason only: to let everyone know that I haven't found the life message yet.
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